Hyundai Fomex Co., Ltd. (CEO Jayson K. Yoo), a global leader in broadcast lighting, announced its participation in the 2024 Tokyo International Broadcast Equipment Exhibition (Inter BEE 2024), taking place from November 13 to 15 at the Makuhari Messe in Chiba, Japan.

 

Inter BEE is an international broadcast technology exhibition organized by the Japan Electronics and Information Technology Industries Association, bringing together global stakeholders for this large-scale event. This year marks its 60th anniversary, featuring the theme "Looking to the Future and Opening the Door to a New Decade." The exhibition has also introduced the INTER BEE AWARD to recognize outstanding technologies, along with the experiential event INTER BEE CINEMA. The exhibition area showcases the latest technologies from 1,058 companies across four categories: audio, lighting, general equipment, and solution equipment, with over 1,800 booths welcoming visitors.

 

At Inter BEE 2024, Fomex is exhibiting its Flexible LED, Flexcolor, and RollLite through its Japanese distributor TAKE. These products, recognized as the BIG 3 of Fomex LED, are versatile broadcast lighting solutions that share high-end light quality, color reproduction, and portability. Buyers and visitors at the booth expressed great interest as they compared the various models of Flexcolor, an RGBWW lighting solution that overcomes the limitations of artificial light sources, including the award-winning Flexible LED, which was selected as one of Asia's top 100 brands. Notably, the RollLite—selected for the Qatar World Cup and the France Olympics—received positive feedback during demonstrations and specifications reviews.

 

CEO Jayson K. Yoo of Fomex remarked, “Since unveiling the Flexible LED at Inter BEE 2015, our recognition in Japan has experienced remarkable growth over the past decade.” He added, “As emphasized in the catchphrase of Inter BEE 2024, we will continue to lead the industry with differentiated products and technologies in the coming decade while maintaining the trust we have built.”